2026 summer, the place where K-Culture’s heart beats! MyK FESTA Complete Guide
In June 2026, a feast of K-Culture that will captivate the five senses of You will unfold at KINTEX and Sono Calm Goyang in Goyang-si. If you are looking for a new experience that goes beyond a simple festival, one that global fans will rave about, pay attention to MyK FESTA. From the stages of top K-Pop artists to the candid stories of K-content icons, and pop-up stores presenting new consumption trends, all of this has gathered in one place, ready to heat up your summer.
What will MyK FESTA look like when it welcomes us? Through this article, we will meticulously examine the festival’s key information, all the know-how useful to know before visiting, and nearby attractions. Start preparing to enjoy MyK FESTA 100% now!
Everything K-Culture: A Sneak Peek at MyK FESTA Programs
Held from Thursday, June 25 to Sunday, June 28, 2026, at KINTEX and Sono Calm Goyang in Goyang-si, Gyeonggi-do, MyK FESTA is a comprehensive K-Culture event hosted by the Ministry of Culture, Sports and Tourism. Various programs are prepared, allowing you to have diverse experiences according to your taste. Shall we take a quick look at the main programs?
MyK FESTA Enjoyment Course That’s Perfect for You
| Program | Content | Location | Operating Hours |
|---|---|---|---|
| MyK Live | Top K-Pop Artist Concert | KINTEX Exhibition Center 1 | 6.26~6.27 19:00~21:30 |
| MyK Voice | K-Content Icon Talk Session (Music, F&B, Content, Brand, etc.) | KINTEX Exhibition Center 1 | Between 10:00~18:00 |
| MyK Street | K-Culture Brand Pop-up Stores and Showcases | KINTEX Exhibition Center 1 | 10:00~18:00 |
| MyK Trade | Global Buyer-Domestic Company B2B Export Consultation and Networking | Sono Calm Goyang | Between 10:00~18:00 |
If you are a K-Pop fan, don’t miss the vivid atmosphere of MyK Live; if you want to explore the depth of K-content, don’t miss the insights of MyK Voice. If you want to directly experience trendy K-brands, MyK Street is for you; if you are an industry professional, you can explore new opportunities at MyK Trade.
Perfectly Enjoy the Afterglow of the Festival! Recommended Spots within a 3km Radius of KINTEX/Sono Calm Goyang
The festival is great, but while you’re visiting, you should also fully enjoy the surrounding areas, right? Within a 3km radius of KINTEX and Sono Calm Goyang, where MyK FESTA is held, there are various places to enjoy gourmet food, shopping, and relaxation. We introduce recommended spots that will make your trip even richer.
Goyang Culinary Exploration: Local Restaurants to Captivate Your Taste Buds
Klook.com- KINTEX Area Restaurants The exhibition hall’s basement and surrounding area have a convenient variety of restaurants, including Korean, Chinese, and Western cuisine. Especially with many visitors, there are many proven chain restaurants, so the chance of disappointment is low.
- Hyundai Department Store KINTEX Branch You can enjoy a relaxed time at the underground food court and specialty restaurants, as well as at atmospheric cafes within the department store. It’s great for combining shopping and dining.
- OneMount Food Street OneMount, located right next to KINTEX, offers a wide range of choices with various themed restaurants and casual dining. It particularly has many popular restaurants with an atmosphere favored by young people.
Places to Enjoy the Afterglow of the Festival: Hidden Gems of Goyang-si
- Ilsan Lake Park This beautiful urban park is located not far from KINTEX. Well-maintained walking paths, bicycle roads, and artificial waterfalls allow you to rest your tired body in nature after the festival. It is the best healing space you can enjoy for free.
- OneMount Waterpark/Snowpark As the festival period is summer, OneMount Waterpark is a good choice if you want to cool down. There is also an indoor Snowpark, offering a unique experience. (Paid admission)
- Hyundai Motorstudio Goyang If you are interested in cars, visit this place that offers interesting exhibitions and experiential programs. It’s an intriguing space where you can get a glimpse into future mobility. (Some programs are paid)
Choices for a Comfortable Night: Accommodation Guide Near the Festival
- Sono Calm Goyang As the official partner accommodation for MyK Trade, it offers the best accessibility to the festival venue. You can expect luxurious facilities and services.
- KINTEX Area Hotels Around KINTEX, there are accommodations of various price ranges, from business hotels to residence hotels. It is recommended to book in advance to use them at a reasonable price.
- Ilsan Lake Park Area If you prefer a slightly more relaxed atmosphere, you might consider hotels or guesthouses around Ilsan Lake Park. There is no major inconvenience in traveling to KINTEX by public transport.
MyK FESTA: Essential Know-How for 100% Enjoyment!
Preparation for a successful festival experience is essential. Here are some useful tips and precautions to help you enjoy MyK FESTA more fully and comfortably. Create the best memories with smart preparation.
Before Visiting the Festival, Pack These First! (Packing Checklist)
- Comfortable Shoes Since you may walk a lot inside the large KINTEX and outdoors, comfortable shoes are essential.
- Portable Charger Your smartphone battery can drain quickly due to photo taking and information searching.
- Personal Tumbler or Water Bottle While buying drinks at the festival venue is fine, bringing your own container is eco-friendly and convenient for staying hydrated.
- Lightweight Bag A lightweight backpack or cross-body bag with space to carry items or souvenirs purchased at pop-up stores is recommended.
- Parasol or Hat, Sunglasses When doing outdoor activities in late June, items to shield from strong sunlight are not an option, but a necessity.
- Light Snacks Useful for replenishing energy during unexpected waiting times or when feeling hungry.
Tips for Capturing the Perfect Shot and Avoiding Crowds
As MyK FESTA is full of various sights, many photo zones are expected where you can capture great pictures. In particular, the pop-up stores at MyK Street will create uniquely individual spaces. The performance venue of wonderful K-Pop artists (MyK Live) will also be an unmissable photo spot.
- Photo Spots Capture great moments at each brand’s pop-up store in MyK Street, the main photo wall of the venue, and around the MyK Live concert hall. Especially during the evening under the MyK Live lighting, you can get photos with an even more special atmosphere.
- Avoiding Crowded Times Generally, the busiest time is from 1 PM to 5 PM on weekends. If you want to view the festival more leisurely, aim for weekday mornings (10:00 AM – 12:00 PM) or just before closing (5:00 PM – 6:00 PM). MyK Live takes place in the evening, so it’s best to arrive an hour before the performance starts to find a spot.
Safety Guide for Pleasant Memories
- Personal Belongings Management In crowded festival venues, special attention must be paid to prevent loss of belongings. Always wear your bag on the front of your body and store valuables separately.
- Adherence to Safety Rules Follow the instructions of staff within the venue and react calmly in case of an emergency. Especially in concert venues, refrain from excessive physical pushing or forceful movement.
- Hydration and Condition Management Activities moving between indoors and outdoors in summer consume a lot of energy. It is important to drink water regularly and, if necessary, take a break to manage your condition.
If you prepare meticulously like this, you will be able to create unforgettable experiences at MyK FESTA. Are you ready to fully immerse yourself in the charm of K-Culture? See you in Goyang!
Frequently Asked Questions
Q1. When and where will MyK FESTA be held?
It will be held from Thursday, June 25 to Sunday, June 28, 2026, at KINTEX Exhibition Center 1 and Sono Calm Goyang. Operating hours are usually from 10:00 to 18:00, and the MyK Live concert will be held separately on June 26-27 from 19:00 to 21:30.
Q2. What is the festival admission fee?
Admission fee information is not explicitly stated in the official announcement, but for general event venues, some programs may be paid while others are free. For detailed information, it is most accurate to check through the official website.
Q3. What are the main programs of MyK FESTA?
Various programs are prepared, including the K-Pop concert ‘MyK Live,’ K-Content icon talk session ‘MyK Voice,’ K-Brand pop-up store ‘MyK Street,’ and the K-Culture industry export consultation ‘MyK Trade.’
Q4. Are there any recommended restaurants or tourist attractions around the festival venue?
Yes, around KINTEX, there are many places for shopping and dining, such as Hyundai Department Store and OneMount. Additionally, Ilsan Lake Park and Hyundai Motorstudio Goyang are also within a 3km radius, making them great to enjoy along with the festival.
Q5. Are there any special points to note when visiting the festival?
As there will be many outdoor activities in summer, prepare for the heat by bringing a parasol, hat, sunglasses, etc., and pay attention to managing your belongings as there may be crowds. It is advisable to wear comfortable shoes.
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