Everything about K-Culture, experience it at MyK FESTA (Maikei Peseuta)!
Have you ever felt lost in the surging wave of K-Culture? Beyond dramas, movies, and music, extending to food and fashion, do you want to fully immerse yourself in the dazzling charm of expanding Korean culture but feel overwhelmed about where to begin?
If so, please pay attention to MyK FESTA (Maikei Peseuta), which will unfold in June 2026 at KINTEX and Sonocalm Goyang. This festival, ambitiously prepared by the Ministry of Culture, Sports and Tourism, will gather everything about K-Culture in one place to satisfy all your senses. It will be more than just an event; it will be a special venue to experience the essence of Korean culture and glimpse its future.
The new wave of K-Culture presented by the Ministry of Culture, Sports and Tourism, what’s its background?
At a time when K-Culture’s status is rising globally, the Ministry of Culture, Sports and Tourism planned MyK FESTA (Maikei Peseuta) to promote the diversity of Korean culture and share its value. This festival not only provides enjoyment but also serves as a bridgehead for the development and global expansion of the K-content industry. It holds significant meaning, simultaneously promoting the depth and charm of Korean culture to people worldwide and invigorating the domestic industrial ecosystem.
Why is MyK FESTA (Maikei Peseuta) needed now?
- Maximize Global Impact: It gathers the global influence of K-Culture as a whole, including K-POP, K-dramas, K-food, and K-beauty, in one place to create synergy.
- Catalyst for Industrial Development: It fosters interaction between domestic and international brands and content creators, generating new business opportunities and providing an important platform for the sustainable growth of K-content.
- Establish a Venue for Cultural Exchange: It creates a harmonious space where domestic and international fans who love Korean culture can gather, communicate, and enjoy themselves, thereby strengthening cultural ties.
Only here! The overwhelming experience MyK FESTA (Maikei Peseuta) will offer.
From June 25th to 28th, 2026, MyK FESTA (Maikei Peseuta) welcomes you with diverse programs. Get a preview of the core programs that will perfectly match your taste here, where the heart of K-Culture beats. It will be a special opportunity to experience music, talks, and the latest trends all in one place.
MyK FESTA (Maikei Peseuta) Core Program Preview
Klook.com- MyK Live: On the evenings of June 26th and 27th, a concert featuring top K-POP artists will unfold. Create unforgettable memories on a passionate stage that will adorn the night sky. (Operating hours: 19:00~21:30)
- MyK Voice: These are vibrant talk sessions presented by icons from various fields of K-content. Through in-depth insights from experts in music, F&B, content, and brands, you can glimpse the present and future of K-Culture.
- MyK Street: This is a space where pop-up stores and showcases of various K-brands will be held. You can see the latest trends at a glance, experience them firsthand, and discover the K-lifestyle.
- MyK Trade: This is an export consultation and networking day where domestic and international buyers and sellers meet. It will be an important platform for the global business of K-content.
Don’t miss it! MyK FESTA (Maikei Peseuta) Visitor Guide
We’ve compiled essential information to fully enjoy MyK FESTA (Maikei Peseuta). Check it beforehand and plan your rich festival schedule. You can enjoy the festival even more conveniently with a pre-visit checklist.
When and where will the festival be held?
- Period: June 25th (Thu), 2026 ~ June 28th (Sun), 2026, for a total of 4 days.
- Venue: KINTEX and Sonocalm Goyang in Goyang-si, Gyeonggi-do.
- Operating Hours: General programs are from 10:00~18:00, and the MyK Live concert will take place on June 26th and 27th from 19:00~21:30.
The festival venues are divided between KINTEX and Sonocalm Goyang, so it’s recommended to check the detailed location for each program before your visit. Check the approximate locations on the map below.
Tips for enjoying the festival!
- Advance Booking Essential: Popular programs can sell out quickly, so book in advance to avoid missing your desired performances and sessions. Competition for the MyK Live concert, in particular, may be fierce.
- Check Transportation: Check public transport and parking information for KINTEX and Sonocalm Goyang in advance for a comfortable visit. The use of public transportation is highly recommended.
- Plan an Efficient Route: As various programs may run simultaneously, it’s important to plan an efficient route according to your personal interests. Refer to the event map provided on the official website.
Why shouldn’t you miss MyK FESTA (Maikei Peseuta) now?
K-Culture has evolved from a mere trend into a monumental cultural phenomenon. And MyK FESTA (Maikei Peseuta) will offer you special value at the heart of this phenomenon. Held only once a year, and for just 4 days, this festival is attractive enough just for its rarity, and it will upgrade your K-Culture experience to the next level.
Reasons to experience MyK FESTA (Maikei Peseuta) now.
- An Opportunity to Glimpse the Future: This is a unique opportunity to survey the latest trends and future directions of K-Culture at a glance. Be the first to encounter innovative ideas and content.
- Concentration of Diverse Experiences: From the fervent excitement of K-POP concerts to the profound insights of expert talks and the joy of brand pop-ups, it’s a five-sense satisfying festival where everything is condensed.
- A Venue for Global Communication: You can empathize and interact with K-Culture fans worldwide, creating unforgettable memories. Experience true communication that transcends cultural boundaries.
MyK FESTA (Maikei Peseuta) completes your K-Culture journey.
Where all the energy of K-Culture converges, MyK FESTA (Maikei Peseuta) will go beyond a simple festival to stimulate your cultural inspiration and open new horizons. Join this fantastic journey unfolding in Goyang in June 2026 and feel the true charm of K-Culture with all your senses. It will be the best opportunity to infuse special vitality into your daily life.
MyK FESTA (Maikei Peseuta), which will satisfy your passion for K-Culture and create unforgettable memories, will surely exceed your expectations. Plan ahead and experience the site of the festival where the heart of K-Culture beats!
Frequently Asked Questions
Q1. What kind of event is MyK FESTA?
MyK FESTA is a large-scale Hallyu festival hosted by the Ministry of Culture, Sports and Tourism, encompassing all aspects of K-Culture, including K-POP concerts, K-content icon talk sessions, and K-brand pop-up stores. It will be held from June 25th to 28th, 2026, at KINTEX and Sonocalm Goyang.
Q2. I’m curious about the MyK Live concert schedule.
The MyK Live K-POP concert will be held on June 26th and 27th during the festival period, for two days from 7:00 PM to 9:30 PM. Please note that the detailed artist lineup will be announced later through official channels.
Q3. What are the festival venues?
MyK FESTA will be held simultaneously at KINTEX and Sonocalm Goyang in Goyang-si, Gyeonggi-do. Detailed locations for each program can be found on the official website, and public transportation is recommended.
Q4. Is admission free or paid?
Some programs at MyK FESTA are free to participate in, while major performances like the MyK Live concert may be paid. Please refer to the official website for detailed ticket information and fees.
Q5. Can foreigners participate?
Yes, MyK FESTA is a festival for global K-Culture fans, and foreigners can participate freely. Various programs such as K-pop concerts, K-content talks, and K-brand experiences are prepared.
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