The quintessence of summer restorative food! Geumsan Ginseng Chicken Soup Festival 2026, time to fill your summer
Summer, when the hot sun pours down, is a season where energy wanes and appetite disappears. At times like these, the one soul food that comes to mind is Samgyetang. In the summer of 2026, the Geumsan Samgyetang Festival returns to perfectly recharge your tired body and mind.
This special gourmet festival, held in Geumsan, the home of ginseng, promises a feast for the five senses that goes beyond a simple meal. From traditional Samgyetang with whole large ginseng to unique menus that will captivate the taste buds of the younger generation, it’s full of delicious enjoyment.
From refreshing water play and herb experiences to evening performances that add to the romance of a midsummer night, let’s explore everything about the festival that will unfold at the Geumsan World Ginseng Expo Plaza from July 10th to 12th.
How to perfectly beat the dog days of summer in Geumsan?
The Geumsan Samgyetang Festival, the first in the nation to feature Samgyetang, a representative summer health food, goes beyond a simple food festival. Held at the Geumsan World Ginseng Expo Plaza, this festival showcases the fantastic combination of ginseng and chicken in various ways, bringing health and joy to all visitors. Not only Geumsan traditional Samgyetang, rich in beneficial ginseng, but also new flavors of Samgyetang made with various ingredients are prepared. Additionally, unique and convenient dishes for the younger generation are unmissable delicacies.
From refreshing water play content to beat the heat, health experiences using medicinal herbs, and evening performances to make you forget the tropical nights, it will be the best summer festival in Geumsan from July 10th to 12th, where the whole family can enjoy health and fun simultaneously. Operating hours are daily from 10 AM to 9 PM, so enjoy at your leisure.
Satisfy all five senses! Geumsan Samgyetang Festival, what delights await?
The 2026 Geumsan Samgyetang Festival is not just a place to taste Samgyetang. Beyond the pleasure of eating, it’s filled with diverse programs to see, hear, and participate in. The Geumsan Culture and Tourism Festival Foundation is hosting it, striving for a rich and safe festival.
The taste of Geumsan in one place, a gourmet feast
- Geumsan Samgyetang Sales Corner: You can experience the deep flavor of Geumsan traditional Samgyetang with large ginseng.
- SamSam (Ginseng-infused) Chicken Food Corner: Unique chicken dishes aimed at the taste buds of the younger generation are prepared.
- Geumsan Summer Health Food Corner: In addition to Samgyetang, discover various health foods and delicacies for summer health.
- Geumsan Handmade Dessert Corner: Special handmade desserts await for a sweet finish after your meal.
- Summer Food Truck Corner: Adds to the lively atmosphere of the festival with various street foods.
- Night Starry Flea Market: You can browse and purchase special handicrafts and souvenirs under the night sky.
Escape the heat! Experiences that make your body and mind healthy
- Summer Water Play Geumsan Summer Sam(Ginseng)-cance: A family-friendly water play area where you can enjoy refreshing activities on hot summer days.
- Geumsan Herb Experience Center: An informative time to see and touch Geumsan’s proud herbs and learn about their benefits.
- Family Summer Cultural Experience: Diverse traditional and modern cultural experience programs that the whole family can enjoy together.
- Nutrient-Rich, Healthy Cooking Class: A special opportunity to cook healthy dishes yourself with a professional chef.
Special stages adorning the night, performances and competitions
- K-Samgyetang & Easy Meal Cooking Competition: You can directly see and taste the feast of creative Samgyetang dishes and convenient meals.
- Star Chef Dinner Cooking Show: Enjoy a special dinner with demonstrations by famous chefs.
- Summer Night Romantic Busking: Enjoy a romantic atmosphere with sweet music on a cool summer night.
- Summer Cool Music Concert: You can blow away the summer heat with music performances of various genres.
- Tropical Night Sam(Ginseng)-Maek (Beer) Party: Heat up the festival night with a night party enjoyed with refreshing beer.
- Cultural Arts Performances: Diverse performances by local cultural artists will unfold throughout the festival.
Geumsan Samgyetang Festival 2026, schedule you shouldn’t miss!
The Geumsan Samgyetang Festival, held for 3 days from Friday, July 10th to Sunday, July 12th, 2026, is full of new delights every day. Check the main programs operating from 10 AM to 9 PM daily and make a fulfilling plan.
| Date | Main Events (10:00 AM ~ 9:00 PM) |
|---|---|
| July 10 (Fri) | Opening Ceremony (Official Event), Geumsan Samgyetang Sales Corner, Geumsan Summer Sam(Ginseng)-cance, Geumsan Herb Experience Center, Cultural Arts Performances, etc. |
| July 11 (Sat) | K-Samgyetang & Easy Meal Cooking Competition, Star Chef Dinner Cooking Show, Sales Corner Operation, Geumsan Summer Sam(Ginseng)-cance, Tropical Night Sam(Ginseng)-Maek (Beer) Party, Family Summer Cultural Experience, etc. |
| July 12 (Sun) | Nutrient-Rich, Healthy Cooking Class, Summer Night Romantic Busking, Summer Cool Music Concert, Sales Corner Operation, Geumsan Summer Sam(Ginseng)-cance, Cultural Arts Performances, etc. |
Recommended Itinerary to fully enjoy the Geumsan Samgyetang Festival
- Morning: Arrive at the festival grounds and first enjoy a hearty lunch at the ‘Geumsan Samgyetang Sales Corner’.
- After lunch: Gain health information at the ‘Geumsan Herb Experience Center’ or enjoy refreshing water play with your family at ‘Geumsan Summer Sam(Ginseng)-cance’.
- Afternoon: Participate in interactive programs such as the ‘Nutrient-Rich, Healthy Cooking Class’ or ‘Family Summer Cultural Experience’. On weekends, watching the ‘K-Samgyetang & Easy Meal Cooking Competition’ or the ‘Star Chef Dinner Cooking Show’ is also a good option.
- Evening: Taste snacks at the ‘Summer Food Truck Corner’ and enjoy browsing at the ‘Night Starry Flea Market’. In the evening, add to the festival’s excitement with night performances like ‘Summer Night Romantic Busking’, ‘Summer Cool Music Concert’, or ‘Tropical Night Sam(Ginseng)-Maek (Beer) Party’.
- Friday Evening: Don’t miss the special atmosphere of the opening ceremony.
Don’t worry! Geumsan Samgyetang Festival, easy ways to get there
Are you wondering how to get to the Geumsan Samgyetang Festival held at the Geumsan World Ginseng Expo Plaza? From public transportation to driving your own car, and convenient shuttle buses, we’ll tell you in detail how to get to the festival grounds without worry.
How to get there by public transportation
- Bus: After getting off at Geumsan Intercity Bus Terminal, it is convenient to take a local bus or taxi to the festival grounds. Please refer to local information for detailed routes.
- Recommendation: It is most common to take an intercity bus to Geumsan from major nearby cities such as Daejeon and Cheongju.
Where to park when using your own car?
Parking spaces for visitors will be provided around the Geumsan World Ginseng Expo Plaza. It can be crowded during the festival, so it is advisable to visit early or consider using public transportation or shuttle buses. Please park safely according to the directions of parking attendants. Parking may be paid or Free, and may vary depending on on-site conditions.
Easy way to the festival grounds, shuttle bus tips
During the festival, shuttle buses are likely to operate for the convenience of visitors. Shuttle buses are very useful for public transportation users or those using distant parking lots.
- Advance Check: Check the shuttle bus routes and schedules in advance on the official festival website or at the on-site information desk.
- Use Designated Stops: Shuttle buses can only pick up and drop off at designated stops, so it’s best to know their locations in advance.
- Avoid Peak Hours: Shuttle buses can be crowded during festival opening and closing times, and lunchtime, so it’s recommended to allow ample time for travel.
Frequently Asked Questions
Q1. When is the Geumsan Samgyetang Festival held?
It will be held for 3 days from Friday, July 10th to Sunday, July 12th, 2026, at the Geumsan World Ginseng Expo Plaza, operating from 10 AM to 9 PM. Enjoy summer health food and have a special weekend.
Q2. What kind of Samgyetang can I taste at the festival?
You can taste a variety of Samgyetang dishes, including Geumsan traditional Samgyetang with large ginseng, fusion Samgyetang with various added ingredients, and unique convenient dishes tailored to the taste of the younger generation.
Q3. Are there programs for children to enjoy?
Yes, various experience programs that the whole family can enjoy together are prepared, such as the ‘Geumsan Summer Sam(Ginseng)-cance’ water play area, ‘Geumsan Herb Experience Center’, and ‘Family Summer Cultural Experience’.
Q4. What is the best way to get to the festival grounds?
You can use public transportation (intercity bus) or visit by private car. There is also a possibility of shuttle bus operation during the festival, so checking official announcements before your visit will allow for more convenient travel.
Q5. Is parking paid or free?
Parking spaces will be provided around the festival grounds, but whether it is paid or free may vary depending on on-site conditions. Public transportation is recommended if possible, and please follow the instructions of parking attendants when using a private car.
