The romance of Donghae contained in a bowl of noodles: Pohang When the Sun Rises Noodle Festival, everything about it.
A warm bowl of noodles while enjoying the cool sea breeze, doesn’t just the thought of it bring a smile to your face? In the fall of 2026, a special festival that will satisfy all your senses awaits you at the beautiful Guryongpo beach in Pohang. It is the Pohang Sunrise Noodles Festival. This festival goes beyond a simple food event, promising a culinary feast where you can experience the history and culture of the region through noodles, Medium, and taste noodle dishes from all over the country in one place.
Why did Pohang start a festival that prominently features ‘noodles’? And what diverse pleasures will this festival offer? Now, let’s uncover all the hidden charms of the Pohang Sunrise Noodles Festival.
A Bowl of Noodles Reflecting the Colors of the East Sea, Announcing the Start of the Festival
Pohang is a place steeped in the stories of those who have lived off the sea since ancient times. In the harsh fishing village environment, noodles, which provided a hearty meal for common people, were more than just food; they were comfort and hope in a difficult life. The Pohang Sunrise Noodles Festival was planned to reinterpret this regional history and the sentiments associated with noodles in a modern way, offering visitors a special experience. This festival, hosted by Pohang City, will take place for 3 days from October 2nd to October 4th, 2026, in the area of Guryongpo Ara Square. It will light up daily from 2 PM to 10 PM, offering the perfect time to enjoy the romance of an autumn evening with noodles.
A Festival Feast for the Eyes, Ears, and Mouth: Key Programs Not to Miss
The Pohang Sunrise Noodles Festival is not a boring festival with only noodles. Along with gourmet food, splendid sights and participatory events will harmonize to create unforgettable memories for people of all ages. In particular, the various performances on the main stage are expected to elevate the festival’s excitement to its peak.
Music Festa to Embellish the Autumn Night
- Opening Ceremony and K-Trot Performance: Along with a spectacular opening ceremony announcing the start of the festival, an exciting K-Trot stage beloved by the whole nation will unfold.
- 2030 Passion Performance: Diverse performances targeting the tastes of the younger generation will unfold against the night sea, delivering vibrant energy.
- EDM Party: Powerful EDM sounds that will mark the grand finale of the festival will heat up Guryongpo’s night. Experience a unique club party while enjoying noodles.
Challenge! Will You Be Crowned the Noodle King?
- National Sunrise Noodle Competition: A noodle cooking contest where noodle masters from all over the country compete. It’s an opportunity to peek at the secret recipes of hidden masters.
- Beat ‘Yasiki,’ the 1.16 Million Mukbang YouTuber: A noodle eating speed challenge with popular mukbang YouTuber Yasiki! Those who are confident should participate in the on-site event and aim for generous prizes.
Noodle Road Where a New World of Taste Unfolds: Noodle Dishes from All Eight Provinces Gather
What is most anticipated at the Noodles Festival is, of course, the noodles themselves. The Pohang Sunrise Noodles Festival is not a simple noodle exhibition, but rather carefully selects and presents a variety of noodle dishes that will captivate the palates of gourmands. From Pohang’s proud local noodles to delicacies from all eight provinces of Korea, and unique noodles from around the world, you can experience them all in one place.
What kinds of noodles can you taste?
The Taste of Pohang, Top 10 Noodle Restaurants
- Moriguksu: Pohang’s representative local dish, made by boiling noodles in a spicy and generous seafood broth.
- Mulmakhoe Guksu: A unique encounter between refreshing mulhoe and noodles, a delicacy especially popular in summer.
- Daknaengguksu: A summer health food featuring chewy chicken toppings and a refreshing broth.
- Other Pohang Noodles: Various noodles reflecting local characteristics will draw in gourmands.
Noodles from the Eight Provinces & Global Noodles from Overseas
- Jeju Gogi Guksu: A representative dish allowing you to experience the ambiance of Jeju Island, with rich pork broth and chewy noodles.
- Busan Milmyeon: A Busan delicacy with refreshing, sweet and sour broth and firm, chewy noodles.
- Chuncheon Makguksu: The taste of Gangwon-do, where the savory aroma of buckwheat and a sweet and sour seasoning come together.
- Global Noodles: Noodle dishes from various countries around the world, with exotic tastes from across the sea, will stimulate visitors’ palates.
Meet the Chef’s Secret Recipes & Dessert Experience Booths
- Famous Chef’s Special Recipes: An opportunity to taste special noodle dishes that are usually hard to find.
- Various Desserts: Sweet desserts and drinks that perfectly complement noodles are also available.
- Experience Booths: Enjoy the festival even more richly through various experiences, such as noodle making.
Retro Playground for a Time Travel Journey and Reasons to Rush to Pohang Now
There’s more than just food and sights. The Pohang Sunrise Noodles Festival has meticulously prepared supplementary programs that will evoke memories and bring joy to family visitors.
Memories for Adults, Wonder for Children! Retro Playground
- Ttakji-chigi: Relive the memories of ttakji-chigi, a game enjoyed in neighborhood alleys during childhood.
- Mugunghwa Kkocci Pieotseumnida: Through this traditional game that everyone of all ages can enjoy, a space for intergenerational communication is created.
October 2026: Reasons Not to Miss the Pohang Sunrise Noodles Festival
- Autumn Ambiance: It’s the optimal time to enjoy the festival under clear autumn skies, gazing at the East Sea.
- All About Noodles: A rare opportunity to taste special noodles from Pohang, noodles from all eight provinces, and noodle dishes from various countries around the world, all in one place.
- Diverse Pleasures: A rich program is prepared to satisfy all age groups, including gourmet food, music performances, participatory events, and nostalgic games.
- With Family: The retro playground and various experience booths will provide new experiences for children and nostalgia for adults, allowing the whole family to have a happy time.
- Beautiful Guryongpo: The area around Guryongpo Ara Square, where the festival is held, is a beautiful tourist destination in itself. Enjoy the charm of Pohang along with the festival.
As such, the Pohang Sunrise Noodles Festival will be more than just a food festival; it will be a special experience that satisfies all five senses and gifts memories. In the fall of 2026, how about creating unforgettable memories with a warm bowl of noodles in Guryongpo, Pohang?
Frequently Asked Questions
Q1. When and where will the Pohang Sunrise Noodles Festival be held?
The festival will be held for 3 days from October 2nd to October 4th, 2026, in the area of Guryongpo Ara Square, Pohang City. You can enjoy the festival against the backdrop of the beautiful East Sea.
Q2. What are the festival operating hours?
It operates daily from 2 PM to 10 PM. During the day, you can enjoy various experiences and food, and in the evening, you can watch performances with the beautiful night view.
Q3. What kinds of noodles can be tasted at the festival?
A variety of noodles are prepared, including Pohang’s specialties like Moriguksu, Mulmakhoe Guksu, and Daknaengguksu, as well as representative noodles from all eight provinces such as Jeju Gogi Guksu, Busan Milmyeon, and Chuncheon Makguksu, and even unique noodles from around the world.
Q4. Is there an admission fee for the festival?
Entry to the festival grounds is free. However, separate costs may be incurred for using experience booths or purchasing food.
Q5. Are there programs suitable for young children?
Yes, traditional games such as Ttakji-chigi and Mugunghwa Kkocci Pieotseumnida can be experienced at the ‘Retro Playground,’ and experience booths for activities like noodle making are also provided, which will offer an enjoyable time for family visitors.
