20th anniversary, the romantic Heosimcheong Broi Oktoberfest colors Busan’s autumn night!
Imagine. A cool autumn night, cheerful music playing, and the fragrant scent of hops tickling your nose. A festival where authentic German craft beer continuously fills your glass, and delicious food blends with the laughter of joyful people! This is the story of the Heosimcheong Brewery Oktoberfest, celebrating its twentieth birthday in Busan.
This festival, eagerly awaited by many around this time each year, is more than just a beer event; it’s a cultural venue that offers special memories and unforgettable experiences. This year, celebrating an even more special twentieth anniversary, we invite you to a program richer and more diverse than ever before. Are you ready to enjoy Busan’s autumn in October 2026?
Twentieth Birthday Party! The Heart of Heosimcheong Brewery Oktoberfest
The Heosimcheong Brewery Oktoberfest has established itself as Busan’s representative autumn festival, celebrating its 20th anniversary this year. Under the slogan ‘HAPPY ANNI-BEER-SARY,’ this festival celebrating its twentieth birthday will take place for 3 days from October 15 to October 17, 2026, at Hotel Nongshim’s outdoor courtyard and beer garden. This festival inherits the spirit of Munich Oktoberfest in Germany, offering a unique opportunity to experience authentic German beer culture in Korea.
This event, hosted by Hotel Nongshim, is more than just an eat-and-drink festival; great effort has been put into preserving the excitement of the past 20 years while adding new joys. It will offer a special autumn night that will satisfy everyone, from long-time regulars to first-time visitors.
The People Behind the Festival: Hotel Nongshim’s Passion
- Host Hotel Nongshim provides cultural content beyond a simple hotel experience through the Heosimcheong Brewery Oktoberfest.
- Background It is a festival imbued with Heosimcheong Brewery’s pride, based on authentic German brewing techniques, started to recreate a true Oktoberfest atmosphere in Korea.
- Goal Based on 20 years of accumulated know-how, the goal is to provide visitors with unforgettable memories through annually upgraded programs and the best services.
Highlights You’ll Regret Missing of Heosimcheong Brewery Oktoberfest
This Oktoberfest, befitting its ‘Twentieth Birthday Party’ theme, will be filled with more splendid and diverse programs than ever before. Get a sneak peek at the festival’s key points that will fill the day with excitement and the night with passion!
Unlimited Happiness for Beer Lovers
- Authentic German Craft Beer Enjoy unlimited deep-flavored craft beers like Pilsner and Dunkel, brewed directly by the Heosimcheong brewmaster. Experience the thrill of fresh beer firsthand.
- Hotel Chef’s Fantastic Cuisine Various German appetizers that perfectly complement beer and rich dishes prepared by the hotel chef add to the gastronomic delight. It’s time to satisfy all five senses with delicious food and refreshing beer.
Special Experiences to Elevate the Festival’s Excitement
| Category | Main Content | Participation Highlights |
|---|---|---|
| Main Program | Unlimited beer, live performances, trot and dance shows | Enjoy the festival’s fervor with premium craft beer and diverse performances! |
| Side Programs | Food stall operation, Nongshim new product promotion booth operation | The joy of delicious food and getting a sneak peek at Nongshim’s new products! |
| Consumer Participation | Beer Chugging Contest | Create special memories with the joy of winning in thrilling events! (Pre-registration and on-site participation available) |
Operating Hours for Added Enjoyment
The festival operates daily from 17:00 to 22:00, with live performances and unique acts heavily concentrated between 19:00 and 21:00, allowing you to experience the climax of the festival. We hope you have an unforgettable autumn night filled with joy that continues late into the evening.
Why Should You Head to Heosimcheong Brewery Oktoberfest Now?
Among countless festivals, what makes the Heosimcheong Brewery Oktoberfest exceptionally special? It’s because it offers experiences and memories that satisfy all five senses, going beyond simply drinking beer. Especially this year, marking its 20th anniversary, it’s packed with reasons you absolutely shouldn’t miss.
- 20th Anniversary Special Edition Limited edition beers or souvenirs commemorating the 20th anniversary may be released. Don’t miss out on these rare items!
- Upgraded Programs To celebrate its twentieth birthday, the scale and diversity of live performances, unique acts, and audience participation programs are expected to be even richer.
- Romance of the Autumn Night On a cool autumn night, enjoying a festival with warm company and refreshing beer creates a romantic memory in itself. Savor the romance against the backdrop of Busan’s beautiful night.
- Easily Accessible Location Hotel Nongshim’s outdoor courtyard in Busan is easily accessible by public transportation, allowing for a visit without hassle. After enjoying the festival, you can relieve your fatigue at the nearby Heosimcheong Hot Spring, enjoying double the pleasure.
From October 15 to 17, 2026, make your autumn special at the Heosimcheong Brewery Oktoberfest held in Busan. We hope you celebrate this special twentieth birthday moment together and create unforgettable memories.
Frequently Asked Questions
Q1. What are the exact dates and times for the Heosimcheong Brewery Oktoberfest?
It will run for 3 days from Thursday, October 15, to Saturday, October 17, 2026. Operating hours are daily from 17:00 to 22:00, with performances heavily concentrated between 19:00 and 21:00.
Q2. Is there an admission fee for the festival? Is the beer unlimited?
The festival has a paid admission, and upon entry, you can enjoy unlimited authentic German craft beers (Pils, Dunkel, etc.) from Heosimcheong Brewery. The exact fees can be confirmed on the festival’s official website or on-site.
Q3. Is it okay to visit with children?
Although it is an adult-oriented festival where alcoholic beverages are served, family visitors can also enjoy the atmosphere as there are various foods and performances in the outdoor courtyard. However, alcoholic beverages are only served to adults.
Q4. Where is the festival held, and is it convenient to access by public transport?
The festival is held at Hotel Nongshim’s outdoor courtyard and beer garden, located in Dongnae-gu, Busan. It is within walking distance from Oncheonjang Subway Station, and there are many bus stops nearby, making public transport accessibility very good.
Q5. Is there anything specific I need to prepare?
Since the festival takes place outdoors, it’s advisable to bring a light jacket considering October’s night weather. An ID card (for adult verification) is essential, and if you wish to participate in programs like the beer chugging contest, prepare yourself mentally beforehand!
