Autumn’s culinary peak: Boeun Jujube Festival, reasons not to miss!
Every autumn, have you heard the rumor that a uniquely red and luscious fruit makes the whole country buzz? The moment when the premium Boeun Jujube, which was even served on the King’s table, shines brightest, you can experience it at the Boeun Jujube Festival, held from October 16 to 25, 2026, in the area around Batdeul Park in Boeun-eup and Songnisan.
This place, which has established itself as Chungcheongbuk-do Province’s designated best festival, beyond being a simple agricultural product festival, what charm has truly captivated everyone? From now on, let’s uncover its hidden story together. Aren’t you curious why this festival attracts so many visitors every year?
Jujube, Value Beyond Expectation: The Shining History and Status of the Boeun Jujube Festival
The Boeun Jujube Festival celebrates its 20th anniversary this year, firmly establishing itself as a representative agricultural and specialty product festival of Korea. Beyond being a simple local festival, it was recognized for its excellent operational achievements in 2025, leading to its selection as Chungcheongbuk-do Province’s designated best festival in 2026, and furthermore, it has received the honor of being Chungcheongbuk-do Province’s best festival for promoting sales of agricultural and specialty products for three consecutive times since 2017.
Why is Boeun Jujube special?
- Jujubes Presented to the King The precious Boeun Jujube, which was presented to the King since ancient times, plays a significant role in widely promoting its history and excellent quality.
- Gift of Pristine Nature Agricultural and specialty products produced in Boeun’s pristine natural environment offer value for a healthy life beyond simple taste.
This festival significantly contributes to revitalizing the local economy by providing a venue where premium jujubes, Boeun’s representative specialty product, and various other agricultural and specialty products can be found in one place. The successful operation of the festival can be attributed to the efforts of Boeun-gun and the hard work of jujube farmers.
| Item | Content |
|---|---|
| History of Hosting | 20th anniversary this year |
| Designation Status | 2026 Chungcheongbuk-do Designated Best Festival |
| Sales Performance | Chungcheongbuk-do Best Festival for Promoting Sales of Agricultural and Specialty Products for 3 Consecutive Years |
Satisfy All Five Senses! 2026 Boeun Jujube Festival, What to Expect?
The 2026 Boeun Jujube Festival is full of rich sights and activities for people of all ages to enjoy. A variety of programs are prepared for family visitors, couples, and friends to enjoy the autumn ambiance and create unforgettable memories.
Key Program Highlights Not to Miss
- Official Events A splendid opening ceremony and a memorable closing ceremony mark the beginning and end of the festival.
- Main Performances From passionate dance challenges, Jujube Mission Impossible, jujube auctions, Boeun IN Concert, Power Concert, performances by the Boeun-gun Sports for All team, to sweet waterside busking performances! Performances to delight your eyes and ears unfold daily.
- Experience and Participation A train ride with the Jujube Crew, stamp tours, children’s play zones, and thrilling water leisure experience zones are operated, and online events you can participate in also await you.
- Linked Programs Enjoy various side events such as emotional busking performances, Boeun-gun Residents’ Day event, the thrilling Boeun National Folk Bullfighting Competition, and delicious Cheolpankkaljang.
Additionally, during the festival period, fresh jujubes and various agricultural and specialty product sales booths are operated, along with an online marketplace and a fresh jujube order call center, supporting those who find it difficult to visit the festival site in person to conveniently purchase Boeun’s premium agricultural and specialty products from anywhere in the country. This is an important factor demonstrating the national competitiveness of the Boeun Jujube Festival.
Festival Operation Information at a Glance
| Category | Details |
|---|---|
| Festival Name | Boeun Jujube Festival |
| Period | October 16, 2026 ~ October 25, 2026 |
| Venue | Batdeul Park in Boeun-eup and areas around Songnisan |
| Operating Hours | 10:00 ~ 20:00 |
| Organizer | Boeun-gun |
| Admission Fee | Free |
Reasons to Visit Boeun Now: Experience the Essence of Autumn
Autumn is the season for gourmet food and travel. Especially in mid-October, when Songnisan’s beautiful autumn foliage is at its peak, the Boeun Jujube Festival offers the optimal opportunity to experience Boeun’s pristine nature and rich culture with all five senses, going beyond simple jujube sales.
The crisp and sweet taste of seasonal fresh jujubes, which can only be savored at this time, along with diverse performances and experience programs unfolding under Boeun’s autumn sky, will present you with unforgettable memories. This autumn 2026, hurry to prepare for your trip to Boeun for a choice you won’t regret!
Checklist for Unforgettable Autumn Memories
- Savor Luscious Jujubes: Directly experience the freshness and sweetness of seasonal Boeun Jujubes, and recharge with healthy energy.
- Enjoy Diverse Performances: Elevate the festival’s excitement to its peak with daily cultural and artistic performances and busking.
- Experience Together as a Family: Spend joyful time with the whole family and create pleasant memories at the children’s play zone and various participation programs.
- Savor Pristine Boeun’s Autumn: Feel the autumn scenery harmonizing with Songnisan’s beautiful autumn foliage, and fully enjoy the deepening autumn ambiance.
- Opportunity to Purchase Specialty Products: Not only fresh jujubes, but also Boeun’s excellent agricultural and specialty products can be purchased at affordable prices to take home. Online purchase is also available, so feel free to use it conveniently.
Frequently Asked Questions
Q1. When is the Boeun Jujube Festival held?
It will be held for a total of 10 days, from Friday, October 16 to Sunday, October 25, 2026. Don’t miss out on this rich festival held at the peak of autumn.
Q2. What is the admission fee for the festival?
The Boeun Jujube Festival is open free of charge to all visitors. Anyone can visit and enjoy the festival without any burden.
Q3. Where is the festival venue?
Main events will take place in the area around Batdeul Park in Boeun-eup, and you can also enjoy various linked programs and beautiful autumn scenery in the areas around Songnisan.
Q4. Are there other attractions besides jujubes at the Boeun Jujube Festival?
Yes, in addition to jujube sales, a wealth of diverse cultural and artistic programs such as dance challenges, concerts, busking performances, and participatory programs for family visitors like children’s play zones and water leisure experiences are prepared.
Q5. Can I purchase jujubes on-site? How do I purchase them?
Yes, during the festival period, fresh jujube and agricultural specialty product sales booths are operated on-site. Additionally, you can conveniently purchase them from anywhere in the country through the online marketplace and fresh jujube order call center.
