Autumn’s treasure, find it at the Boeun Jujube Festival with 20 years of history!
In October, when a cool autumn breeze blows, are you dreaming of a special gourmet trip somewhere? A place full of fresh and sweet jujube scent, right here in Boeun, Chungcheongbuk-do, where Korea’s representative agricultural product festival, the Boeun Jujube Festival, celebrates its twentieth anniversary. This festival, held in Boeun, the home of premium jujubes that were once served at the King’s table, goes beyond simply tasting jujubes, offering a variety of experiences that satisfy all five senses.
If you want to enjoy the deepening autumn atmosphere in the embrace of nature amidst your busy daily life, how about preparing to leave for Boeun in October 2026? Programs for the whole family to enjoy, and the finest Boeun jujubes, hard to taste anywhere else, await you.
What charms of this 20-year-old festival have captivated so many visitors? Let’s uncover its secrets together now.
Boeun’s Pride in its 20-Year History, How Did It Begin?
The Boeun Jujube Festival celebrates its twentieth anniversary this year, firmly establishing itself as a representative agricultural product festival of Korea, beyond just a local festival. It was not only selected as the Best Festival among Chungcheongbuk-do designated festivals in 2026, but also recognized as the Best Festival for Promoting Sales of Agricultural and Special Products in Chungcheongbuk-do for three consecutive years since 2017, proving its status and competitiveness nationwide.
At the root of this festival are the excellence and deep history of Boeun jujubes, which have been highly renowned for being presented to kings since ancient times. Premium Boeun jujubes, grown in a clean natural environment, are the core of the festival, and Boeun County can be called a treasure that it boasts of. Held every autumn during the jujube harvest season, this festival greatly contributes to promoting the value of Boeun jujubes and expanding sales channels for local agricultural and special products.
Festival Highlights
Awakening the Five Senses: Highlights of the Boeun Jujube Festival
Held from October 16 to October 25, 2026, in the areas of Baetdeul Park in Boeun-eup and Songnisan, the Boeun Jujube Festival, from 10 AM to 8 PM, will be filled with a variety of programs to delight visitors’ eyes, ears, and mouths. From official events to participatory events, and linked programs showcasing the region’s charm, a rich array of attractions will unfold to satisfy all age groups.
Key Programs You Absolutely Shouldn’t Miss
- Dance Challenge A delightful dance competition where people of all ages can participate and showcase their talents.
- Jujube Mission Impossible Offers unique fun with special missions using Boeun jujubes.
- Jujube Auction An exciting event and an opportunity to purchase fresh jujubes at reasonable prices.
- Boeun IN Concert & Power Concert Raises the festival atmosphere with performances by famous singers and stages by local artists.
- Riverside Stage Busking An emotional music performance set against the beautiful nature of Boeun.
- Children’s Play Zone & Water Leisure Experience Zone Safe and exciting play and experience spaces are prepared for family visitors.
Special Linked Programs to Enjoy Boeun’s Autumn
During the festival, linked programs highlighting the region’s unique characteristics, such as emotional busking performances, Boeun Citizens’ Day events, and the thrilling Boeun National Folk Bull Fighting Competition, will offer visitors deeper memories. It’s an opportunity to fully experience Boeun’s vibrant autumn.
Convenient purchasing, of course!
Not only at the festival site, but also through the online marketplace and fresh jujube order call center, you can conveniently purchase Boeun’s premium jujubes and various agricultural and special products from anywhere in the country. The consideration given so that the taste and aroma can be enjoyed at home even after the festival stands out.
Why Should You Go to the Boeun Jujube Festival Now?
Autumn is the season when jujubes ripen most deliciously and nature is painted in its most beautiful colors. Celebrating its 20th anniversary, the Boeun Jujube Festival has completed all preparations to offer the best experience at the peak of autumn like this. Now is the perfect time to visit the Boeun Jujube Festival.
- Taste of History and Tradition You can directly taste and purchase the highest quality Boeun jujubes, verified through 20 years of history.
- Various Attractions A rich variety of programs, including performances, experiences, and events, are prepared to satisfy everyone, young and old.
- Healing in Clean Nature You can experience healing with nature amidst Boeun’s beautiful autumn scenery.
- Convenience of Online Purchase If it’s difficult to visit the festival site, you can also easily find Boeun’s special products online.
- Water Light Experience Water leisure experiences and evening landscapes illuminated with light will create unforgettable memories.
On a cool autumn day, create precious memories with your loved ones while enjoying the rich scent of jujubes in Boeun. All the charms of the Boeun Jujube Festival that have accumulated over 20 years await you.
Frequently Asked Questions
Q1. When and where is the Boeun Jujube Festival held?
It will be held from October 16 to October 25, 2026, in the areas of Baetdeul Park in Boeun-eup and Songnisan. Operating hours are daily from 10 AM to 8 PM.
Q2. What programs can be enjoyed at the festival?
In addition to official events like the opening and closing ceremonies, there are various main programs such as dance challenges, Jujube Mission Impossible, jujube auctions, and concerts. A children’s play zone and water leisure experience zone are also operated, which are great for family visitors.
Q3. Can I purchase jujubes at the Boeun Jujube Festival?
Yes, jujube and agricultural product sales booths operate during the festival, and you can also conveniently purchase Boeun’s premium jujubes from anywhere in the country through the online marketplace and fresh jujube order call center.
Q4. What are the characteristics of the Boeun Jujube Festival?
It is a representative agricultural and special product festival of Korea with 20 years of history, recognized for its status as it has been selected multiple times as the Best Festival in Chungcheongbuk-do and the Best Festival for Promoting Sales of Agricultural and Special Products. It focuses on promoting the excellence of Boeun jujubes, which were once presented to kings.
Q5. Where can I find transportation and accommodation information when visiting the festival?
Detailed information on transportation and accommodation can be found on the Boeun-gun Office’s Culture and Tourism website or the festival’s official website. As it is a peak season in autumn, it is recommended to plan and book in advance.
