Sunrise over the Donghae Sea, emotion captured in noodles! 2026 Pohang Sunrise Noodles Festival
No matter which famous restaurant you seek out, the beginning of a trip is always exciting. In particular, the joy of freshly boiled chewy noodles under the warm sun is irreplaceable. In the fall of 2026, an unforgettable culinary experience will unfold at the easternmost tip of the East Sea, where the sun rises first in Korea. The main event is none other than the Pohang Haetteumyeon Noodle Festival.
What if you could experience not only the flavors of all eight provinces of Korea but also noodle dishes from around the world, all in one place? More than just a food festival, a special event awaits you, filled with diverse Performance and exciting experiences that stimulate all five senses. Shall we dive into its charm together right now?
Why ‘Noodles’ in Pohang? The Special Connection between Sunrise and Noodles
The combination of ‘noodles’, ‘Pohang’, and ‘Haetteumyeon’ might feel unfamiliar. However, this name subtly encapsulates Pohang’s geographical symbolism and the values the festival pursues. The name was given because the beautiful scenery of Guryongpo on Homigot Peninsula, where the sun rises first, and the act of lifting chewy noodles with chopsticks, resemble the rising sun. It deeply embodies the meaning of presenting Pohang’s unique and differentiated culinary journey, where taste and excitement are awakened first amidst the blue energy of the East Sea.
Festival Name, What’s the Hidden Meaning Behind It?

- Place where the sun rises Symbolism of Homigot Peninsula Guryongpo: The radiant land of sunrise where the sun rises first in Korea.
- Lifting the noodles Intuitively expressing the gastronomic pleasure of fully lifting chewy noodles.
- Scooping up deep broth Capturing deep satisfaction and comfort from a warm, rich sip of broth.
Thus, the Pohang Haetteumyeon Noodle Festival can be described as a special grand culinary festival that goes beyond a simple food festival, weaving together Pohang’s nature, culture, and the everyday happiness of its people through the medium of noodles.
Festival Highlights that Stimulate the Five Senses! What to Expect?
The Pohang Haetteumyeon Noodle Festival is filled not only with gourmet food but also with various sights and entertainment. With a bowl of delicious noodles, lively music, and fun experiences, it will truly be a festival that satisfies all five senses. In particular, all programs are operated with an eco-friendly system that utilizes smart QR ordering and reusable containers, making it even more meaningful.
3 Days, 3 Charms! A Music Festa for Ears and Eyes!
- Opening Ceremony and K-Trot A spectacular opening ceremony will mark the start of the festival, featuring K-Trot performances loved by the entire nation.
- 2030 Passionate Performance Trendy and energetic stages designed to capture the tastes of the younger generation will add to the festival’s excitement.
- EDM Party Everyone can enjoy a time of dancing and fun with an exciting Electronic Dance Music party that will light up the night sky.
A Feast of Delicacies, Noodle Restaurants from Across the Nation Gather
The core of this festival is, without a doubt, ‘noodles’. It’s a golden opportunity to taste everything from Pohang’s proud local noodles to representative noodles from all eight provinces of Korea, and even noodle dishes from around the world, all in one place.
Pohang’s Pride, Regional Representative Noodles
- Top 10 Pohang Noodle Restaurants You can encounter noodles created with Pohang’s unique special recipes, such as Mori Guksu, Mulmakhoe Guksu, Daknaeng Guksu, and more. Don’t miss this unique feast of flavors that can only be experienced in Pohang.
- Secret Recipes When Meeting Chefs You can also taste noodle dishes with special recipes presented by star chefs, raising the expectations of gourmets.
Noodles from All Eight Provinces, Even Global Tastes!
- Noodles to Taste from All Eight Provinces You can taste famous noodles from various regions across the country, such as Jeju Gogi Guksu, Busan Milmyeon, Chuncheon Makguksu, and more, all at once. It’s a special experience where you can complete a ‘Korean Noodle Map’ without traveling far.
- World Noodles Across the Sea In the Global Noodle Zone, you can expand your culinary horizons through noodle dishes from around the world that boast exotic aromas and flavors.
Plenty of Fun! Experience and Participation Events
- National Haetteumyeon Noodle Competition Participate in a cooking competition where you can showcase your unique noodle recipes and unleash your hidden talents.
- Beat ‘Yasiki’, the 1.16 Million Subscriber Mukbang YouTuber You can create abundant prizes and joyful memories through a noodle eating speed contest with famous mukbang YouTuber ‘Yasiki’ and various on-site events.
- Retro Playground Experience retro games from memory, such as Ttakji-chigi and Mugunghwa Kkocci Pieot Seumnida, offering nostalgia to adults and new fun to children.
In addition, various dessert booths and experience booths will be prepared so that visitors of all ages attending the festival can find their own enjoyment.
Fall 2026, Reasons to Head to Pohang Right Now!
A trip that injects vitality into daily life, and if delicious food is at its center, it would be the icing on the cake. In early October 2026, the Pohang Haetteumyeon Noodle Festival, held at Pohang Guryongpo Ara Plaza, will offer more than just a culinary experience; it will provide special memories harmonizing the beautiful scenery of the East Sea with a lively festival atmosphere.
Festival Overview at a Glance
| Item | Content |
|---|---|
| Festival Name | 2026 Pohang Haetteumyeon Noodle Festival |
| Period | October 2, 2026 (Fri) ~ October 4, 2026 (Sun) |
| Operating Hours | Daily 14:00 ~ 22:00 |
| Venue | Pohang Guryongpo Ara Plaza area |
| Organizer | Pohang City |
| Admission Fee | Free (Some experiences and food items are chargeable) |
This autumn, if you’re wondering where to go, don’t hesitate—head to Pohang. Against the backdrop of the beautiful sea where the sun rises, the joy of chewy noodles and the excitement of a festive atmosphere will awaken your five senses. Don’t miss this golden opportunity to create unforgettable memories with family, friends, and loved ones!
Frequently Asked Questions
Q1. When and where is the Pohang Haetteumyeon Noodle Festival held?
It will be held for three days, from October 2 (Fri) to October 4 (Sun), 2026, in the Pohang Guryongpo Ara Plaza area, daily from 2 PM to 10 PM.
Q2. Is there an admission fee for the festival?
Admission to the festival is free. However, please note that costs may be incurred for food purchases or certain paid experience programs.
Q3. What kinds of noodles can I taste?
You can widely enjoy everything from local specialty noodles like Pohang’s Mori Guksu and Mulmakhoe Guksu, to representative noodles from all eight provinces such as Jeju Gogi Guksu and Busan Milmyeon, as well as various noodle dishes from around the world.
Q4. What other programs can I enjoy at the festival?
Various music festas such as K-Trot, 2030 Passionate Performance, and EDM Party will be held, and a wealth of participatory events like noodle eating speed contests, cooking competitions, and a retro playground are also prepared.
Q5. I heard it’s operated as an eco-friendly festival; what makes it special?
It will be operated as an eco-friendly festival that introduces a smart QR ordering system for added convenience and actively uses reusable containers instead of disposable items, leading the way in protecting the beautiful environment of the East Sea.
