Autumn, a festival that will color Busan ‘la la la’! A perfect guide to the ‘la la la’ Festival you’ll regret missing.
As autumn deepens, have you felt tired of daily life and needed a special revitalization? Here, an unforgettable festival that will color Busan’s autumn with all five senses awaits you. It is the LaLaLa Festival.
In October 2026, this festival, which will unfold in the area around Oncheoncheon Eoullimadang, will be a special time to go beyond simply seeing and enjoying, breathing together with the local history and culture, and fully experiencing the charm of Busan Geumjeong-gu.
Especially this year, with even richer programs and special events commemorating its 10th anniversary, it is expected to be a more unmissable festival than ever before. Shall we now delve into everything about the LaLaLa Festival?
Why pay attention to the LaLaLa Festival now?
Every autumn, the LaLaLa Festival, held in the heart of Busan Geumjeong-gu, has grown beyond a simple local festival to establish itself as a cultural resting place in the city where the whole family can enjoy. Especially, being held in a nature-friendly space called Oncheoncheon, the fact that one can feel peace amidst the city’s vibrancy is a great appeal.
The story of Busan Geumjeong-gu embraced by the festival
This festival is hosted by the Busan Metropolitan City Geumjeong-gu Office and was started to create a venue for local residents and visitors to learn about and communicate the diverse charms of Geumjeong-gu. As it unfolds around Oncheoncheon Eoullimadang below Busandae Station, it embodies the values of Geumjeong-gu, which emphasizes the harmony of nature, culture, and people. As it celebrates its 10th anniversary this year, its history and depth are enhanced, raising even more anticipation.
LaLaLa Festival Overview at a Glance
| Category | Content |
|---|---|
| Festival Name | LaLaLa Festival |
| Period | October 23 (Fri) ~ October 25 (Sun), 2026 |
| Venue | Area around Oncheoncheon Eoullimadang below Busandae Station |
| Host | Busan Metropolitan City Geumjeong-gu Office |
| Operating Hours | October 23 (Fri) 14:00~20:00 October 24 (Sat) ~ 25 (Sun) 11:00~20:00 |
| Admission Fee | Free (some experiences and market items are charged) |
Five Senses Satisfaction! LaLaLa Festival, What can we expect?
The LaLaLa Festival has completed preparations to satisfy visitors’ five senses with a variety of programs. From active participation to performances that delight the eyes and ears, and even small joys, it is full of elements that all ages can enjoy together.
Main programs that awaken body and mind
- LaLaLa Walking & Run It is a health program to walk or run while enjoying the beautiful autumn scenery of Oncheoncheon. You can create special memories with family and friends.
- LaLaLa Daecheop As its intriguing name suggests, extraordinary competitions and performances are planned. It is considered one of the festival’s highlights.
- Opening Ceremony and Stage Performances Along with a splendid opening ceremony announcing the start of the festival, stage performances featuring various genres of music and performances will unfold throughout the festival period.
Ancillary programs to see, enjoy, and experience
- Festival character ‘Bbangi’ Photo Zone It’s a special space where you can take a ‘life shot’ (best photo) with the cute festival character ‘Bbangi’.
- Light Tunnel Stroll through the light tunnel, which shines even more beautifully at night, and enjoy the romantic atmosphere.
- Experience Programs Various experience booths are operated for all ages, from children to adults. Experience the joy of making and participating yourself.
- Flea Market From unique handcrafted items to local specialties, the flea market, where you can find special items, is always very popular.
- Geumjeong Taste Brand Promotion Booth You can discover Geumjeong-gu’s hidden culinary gems and unique food items all in one place. A foodie wouldn’t want to miss it, right?
- Eco-Friendly Programs You can also participate in various eco-friendly activities for a sustainable festival that cares for the environment.
10th Anniversary Special Event, I won’t miss it!
This year, the LaLaLa Festival, celebrating its 10th anniversary, has prepared even more special events. Check out the events that will double the joy of the festival in advance and plan your participation.
- 1. LaLaLa Happy Hour An opportunity to receive special benefits or gifts if you visit at a specific time! Show your sense by timing your visit well.
- 2. Bring Your Own Container! Challenge This is an eco-friendly challenge where you purchase food or items using your personal container. Enjoy the double pleasure of protecting the environment and receiving rewards.
- 3. Purchase Receipt Event This is a prize event you can participate in with receipts from purchases made within the festival. You might be the lucky winner!
- 4. 10th Anniversary Commemorative Signature Menu Operation You can taste signature dishes specially developed to commemorate the 10th anniversary. Don’t miss this limited-edition gourmet experience available only at the LaLaLa Festival.
Frequently Asked Questions
Q1. When and where is the LaLaLa Festival held?
It will be held for 3 days from October 23rd to 25th, 2026, in the area around Oncheoncheon Eoullimadang below Busandae Station. On Friday, it operates from 2 PM, and on weekends, from 11 AM to 8 PM.
Q2. How much is the festival admission fee?
The LaLaLa Festival is a free festival that anyone can enjoy freely without a separate admission fee. However, some experience programs or flea market items may require paid transactions.
Q3. Are there programs for children to enjoy?
Yes, of course. Plenty of programs that children will love are prepared, such as the festival character ‘Bbangi’ photo zone, various experience programs, and LaLaLa Walking & Run where the whole family can participate.
Q4. Can I enjoy food at the festival?
Yes, you can taste Geumjeong-gu’s unique food items at the Geumjeong Taste Brand Promotion Booth, and various snacks and drinks can also be purchased at the flea market and other places. Don’t miss the 10th-anniversary signature menu!
Q5. How can I get there by public transport?
As it is held in the area around Oncheoncheon Eoullimadang right below Busandae Station, using Busan Subway Line 1’s Busandae Station is the most convenient way to reach the festival venue.
